Common Use Cases

Develop Strategic Plans

Round out team for Capital Raise

Run Strategic Project(s)

Reorganization, transition and crisis management

Product development Leader as CTO or Strategic Oversight of Product Manager

Co-CEO to help Owner/CEO to Enter New areas

Add specific skills to help with corporate governance

Org. Change Management (OCM) and Organizational Development (OD)

Benefits of Virtual and Part-time Executive Services:
  • Pay only for the time you need saving many thousands per month using the 80-20 Pareto principle
  • Instant availability without risk or commitment. Month-to-month but part of your team
  • Get critical strategic guidance only people with 20+ years’ experience can provide
  • Avoid costly common errors and bad hires by having 30+ years’ experience added to your interviews
  • Add perspective and creativity
  • Develop and execute critical operational plans
  • Enhance productivity and systematize
  • Extra high-power person-hours to relieve growth stresses or launch new product
  • Extend bootstrapping and lower expenses to drive up company equity valuation before funding
  • Raise capital by having a more complete team
  • Develop the strategic plan with broader and deeper perspective and knowledge
Success requires all the right experience and skills on the team to compete effectively. Even one day a week can make the difference between success and failure, or constant struggles.

We have the skills, experience and tools you need to help any business grow. Including standard Management Systems, policies and procedures for every area of business.

CEO since 1989. Manager since 1984

Fractional and Interim CEO/COO and Coach since 2002

Author, Speaker and Thought Leader in Management Science, Leadership and Innovation

Has trained over 1,000 CEOs and executives in leadership best practices in 40 countries

Creators of The CEO Boot Camp

Creator of the AirTight Management Growth Operating System

Board member since 1986


Mr. Norton grew two startup businesses to over $100 million in sales in less than 5 years each, disrupting two industries. He has created and managed over 30 product launches and helped with 150+ others as a consultant or interim executive. Some dominated their markets.

Mr. Norton has worked with hundreds of clients ranging from Fortune 500 companies to startups to improve CEO, Executive and Manager performance.

As a CEO for over 25 years, he has the “Been There, Done That” experience to guide any CEO, Executive or business to success. Unlike most coaches Mr. Norton has run both small and large companies for decades.

Bob was a CEO at high-growth companies for 14 years (= 28,000 hours experience) before becoming a full-time interim executive and consultant. He developed his management and leadership skills while creating over $1 billion in value for investors. He can help in any area of a business at the strategic level.

Mr. Norton shares success strategies few people know. Bringing strong life experience, wisdom, and critical thinking to the table is the key to results. An fractional executive must provide leadership, strong input and a point of view from their real-world experience and expertise. Most business coaches lack that experience.

What are the differences between a Fractional Executive and a Management Consultant?

Management consultants advise and recommend. Fractional and Interim executives advise, recommend and take “ownership” of the results. They become an integral part of the team ongoing.  They own and drive projects, departments and teams according to corporate strategic objectives. They take on a fiduciary responsibility to the company acting in the best interest of the company.


Dedicated availability with reserved time monthly, weekly, or daily as needed.

On call instant support for fast decisions and help for unplanned events and questions.

Training, Coaching and mentoring of other team members to improve any team’s capabilities.

Companies cannot always afford a full-time CEO, COO or additional executive skills. With a fractional executive you can have this capability at 10% or 20% of the cost avoiding strategic errors that can kill companies and cost millions in lost opportunities.

I have known Bob for about 15 years. He is a very bright, creative, and experienced executive. His combination of big company and entrepreneurial experiences have given him an excellent platform for advising others. . . . Bob can always be relied upon to steer you in the right direction.

David Dill, CEO of Wellesley
Pharmaceuticals, and former IBM VP

I have been privileged to be touched by people who have had a large influence on my thinking. Richard Branson for his inspiration and motivation of what is possible. Anthony Robbins who helped me take the first step in understanding human neural linguistics and associated communications. And Bob Norton who inspired my business thinking in different tangents.

Boaz Fischer, CEO, CommsNet, Australia

Bob Norton is an amazing person. He has an undefinable sixth sense about business and its many moving parts.

– Craig Brenner, CEO and VP at Kiva Systems

Schedule a free business Assessment and Strategy call now by Call Us: (619) SCALE06
or clicking this link.