Articles

  1. Reducing Customer Burden for Higher Sales

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    Reducing Customer Burden for Higher Sales Every Company Puts Obstacles in Their Customers' Paths. Do You Know Yours? "Burden" is EVERYTHING a customer has to do to find, buy and then implement your product or service.  In some businesses this involves many steps.  In the most successful businesses it is well streamlined from the customer's perspective.  Every call needed, meeting needed, com…Read More

  2. Customer Service is Dead or Dying – Top 8 Ways to Improve Your Customer Service

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    Is Customer Service Dead Or Just Dying? Plus the Top 8 Ways To Insure Your Customer Service Is Not! By Bob Norton Where Are Your Company's Customers Now? Only in the top right "Loyalty" is a sustainable business, everywhere else is living on borrowed time. Examples of Poor Customer Service Customer service seems to be going down the drain today at more companies than not. It is difficult to have a…Read More

  3. A Simple Framework For Employee Development

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    A Powerful Yet Simple Framework  for Employee Development Expectations For Climbing The Corporate Ladder By Bob Norton It is the goal of all quality organizations to provide its employees with a superior opportunity to grow, both individually and as professionals. Nothing has greater impact than hiring the right people and having them develop simultaneously with the company’s own growth. It has…Read More

  4. 10 Keys To Copy That Sells!

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    10 Keys To Copy That Sells! By Alexandria K. Brown, "The E-zine Queen" Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more. As long as your goal is to elicit a reaction from your reader, you've come to the…Read More

  5. Recommend Reading For CEOs, Entrepreneurs and Senior Executives

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    Recommend Reading For CEOs, Entrepreneurs and Senior Executives From The "Secrets Of A Serial Entrepreneur" Series Make Your Business Grow Faster With Less Risk Essential Resources For CEOs and Entrepreneurs at Startup and Emerging Growth Companies This article is a sample chapter from one of our books in "The Secrets of A Serial Entrepreneur" Series. To see the list of books, audio programs and …Read More

  6. Due Diligence Checklist

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    Due Diligence Checklist Start up and emerging companies should be prepared for the significant amount of due diligence that a venture capital investor and its counsel may require before consummating a venture capital financing. Even angels are requiring many of these things be under control today at earlier development stages. The following is a sample Due Diligence Checklist, which acts as a comp…Read More

  7. Code of Ethics For Management Consultants

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    Code of Ethics For Management Consultants The Institute of Management Consultants (IMC) – the only world-wide certifying body for management consultants observes, supports and abides by the IMC Code of Ethics. C-Level Enterprises supports and abides by these guidelines. Adherence to the Code signifies voluntary assumption of self-discipline above and beyond the requirements of law. Key provision…Read More

  8. Owner Managed Businesses & Consultants

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    Owner Managed Businesses & Consultants  Redefining the Business-Owner/Professional Relationship: Moving From Dependency to Collaboration by Harvy Simkovits and Paul Faxon Small business owners cannot effectively run their businesses, or even personal lives, without an array of fee-for-service providers (lawyers, accountants, consultants, financial planners, coaches, etc.). Sometimes they thin…Read More

  9. The Disney Approach to Human Capital

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    The Disney Approach To Human Capital An Interview Article From Line Zine I have always been an admirer of Disney's customer service and their systems to insure "customer delight", as opposed to just customer service. This means going far beyond the customer's expectations to deliver something extra, or above and beyond the call of duty every time. It means training, understanding by employees and …Read More

  10. Advice From a Nobel Prize Winner on Human Capital Management

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    Advice From A Nobel Prize Winner On Human Capital Management An Interview From The Line Zine e Newsletter Advice From A Ground Breaker and Nobel Prize Winner on Human Capital Ideas: Gary S. Becker, winner of the Nobel Memorial Prize for Economic Science in 1992, is a Professor of Economics and Sociology at the University of Chicago and a Senior Fellow at the Hoover Institution and University. He i…Read More